BEFORE RED RHINO, THERE WAS BEER.
Monks, The OG Craft Brewers
Around 4000 BC, the Sumerians and Egyptians discovered soaked barley had a mind of its own. What began as fermented bread water became liquid gold. Centuries later, European monks made it a sacred craft. They introduced hops and structure to the malt. Refining beer into something consistent, flavorful, and intentional. From clay pots to monastery kettles, beer wasn’t just consumed. It evolved.
Beer Goes Big, Then Predictable
The Industrial Revolution introduced pasteurization, refrigeration, and mass production. Beer became widely available and highly consistent—but lost much of its individuality. Efficiency replaced character. Mainstream lagers dominated the world with safe, similar flavors. Beer was reliable, but largely uninspiring. The brewing world entered a long phase of mediocrity.
The Craft Beer Rebellion
Homebrewers in the US and UK decided flavor mattered more than convenience. Small-batch brewing returned in search of authenticity. What began quietly reshaped the global beer landscape. Coffee, chocolate, fruits, and bold spices entered the brew. Variety and creativity were no longer niche, but celebrated. Taprooms and festivals turned craft beer into a cultural movement built on quality, community, and creativity.
Red Rhino Joins the Revolution
